Designing is based on an integrated productivity. It includes an understanding that has a continuity from the individual to the community. In business life, considering the positive and negative cultural aspects, it is based on integrative productivity. The basis of the total productivity is the technological facility and capability, innovation orientation, design principles and elements. These three elements increase creative productivity and efficiently when used with a particular design method. And it ensures that integrity is reinforcing. This positive trend also enables these three elements to be implemented in different business areas with various and different concepts. This will make a great contribution to economic sustainability. Thus, it will ensure the production or development of new products and services with high added value in terms of small, medium and large enterprises as well as individual total productivity. The internalization of this concept of designing will lead to the emergence of a new business culture. This is also an understanding that will contribute to economic and socially sustainable development in different business areas in a cycle.

For this reason, Istanbul Tasarim Evi pioneers this new designing approach.

Muhammet İkbal GÜN
Founder and Manager